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Welcome!

The RIT Online Branding Wiki (ROB) is a proof-of-concept project that aims to ameliorate the cross-disciplinary professional alienation between marketers and designers, and to build further opportunities for multi-disciplinary understanding and learning at the pre-career stage for students. Simultaneously, ROB provides faculty, scholars, and researchers (both within the RIT community and beyond) a framework for dissemination and discussion of topical and high-quality scholarly content related to branding in an open source format that facilitates real-time access, evaluation, and comment. In the future, ROB will be made available to the general public, much in the same manner Wikipedia and other online reference sources.
ROB is supported by the Office of the Provost at RIT, and is co-directed by:

Dr. Alex Bitterman
College of Imaging Arts and Sciences
http://alexbitterman.wordpress.com

Dr. Neil Hair
E. Philip Saunders College of Business
http://www.neilhair.com/contact/